Federal Trade Commission (FTC) releases marketers' Green Guides
By Joel Makower,Greenbiz.com

It’s been a long time coming, but after nearly five years of deliberations, the Federal Trade Commission today issued revised “Green Guides” aimed at helping marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. Read the full article at Greenbiz.com.

FTC Green Guides and Related Documents:

Environmental Marketing
http://business.ftc.gov/advertising-and-marketing/environmental-marketing

Green Endorsements
http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking

The Green Guides Video
http://business.ftc.gov/multimedia/videos/green-guides

Business Center Blog Post
http://business.ftc.gov/blog/2012/10/green-day

Related Consumer Information
http://www.ftc.gov/bcp/edu/microsites/green/

Green Guides
http://www.ftc.gov/os/2012/10/greenguides.pdf